February 26, 2026
Speaker:
Meg Connolly, Senior Strategist, JPL
Description:
In today’s crowded digital landscape, influencer marketing is no longer optional—it’s essential. Meg Connolly, a senior strategist at JPL, will walk you through how to design, execute, and scale a social media influencer strategy that drives real business results, not just likes and follows. You’ll learn how to identify the right influencers for your brand, build authentic partnerships, and create campaigns that resonate with your target audience. We’ll cover best practices for setting clear goals, negotiating collaborations, measuring ROI, and avoiding common pitfalls that can undermine credibility and performance. Whether you’re new to influencer marketing or looking to refine your current approach, this presentation will equip you with practical frameworks, real-world examples, and actionable insights to build a sustainable and effective influencer strategy aligned with your brand goals.
When:
Thursday, February 26, 2026
5:30 p.m. to 8:30 p.m.
RSVP by 4 p.m. on Thursday, Feb. 19, 2026.
Where:
471 JPL Wick Drive, Harrisburg, PA 17111
Menu: Catering by Sir D’s
Garden Salad (Gluten Free)
Tequila Cilantro Lime Chicken (Gluten Free)
Cuban Pork Roast (Gluten Free)
Rice Pilaf (Gluten Free)
Seasonal Vegetable Blend (Gluten Free)
A vegetarian option will be provided. Please note in your RSVP.
Assorted Desserts (Gluten Free Options)
Assorted Soft Drinks
Agenda:
5:30 p.m. – Registration & Networking
6:15 p.m. – Dinner
7 p.m. – PPRS Business & Program Begins
Cost:
Members and Students: $35
Non-Members: $45
RSVP by 4 p.m. on Thursday, Feb. 19, 2026.