Search Engine Optimization, or SEO, is changing the face of online activity. As online content and tools to ac-cess that information increase, the way in which people search for and find what they want is constantly evolv-ing. With increasing demands on their time and resources, marketing agencies, business owners and commu-nicators alike are learning that they must harness the changing Web environment before their competitors or customers leave them behind.
This session will explain what SEO is, how search is changing online marketing and Web use as a whole, and why it’s so important for public relations professionals and their employers.
Trevin Shirey, senior content strategist at Webpage FX, will share easy to implement, actionable tips that you can start using right away.