With ever-changing algorithms that determine which content your followers on social media see, good content can sometimes get lost in the clutter and buried in the newsfeed. Paid social media placement is increasingly important to reach your target audience, boost engagement and achieve key performance indicators. 

Nick Lucente, Digital Marketing Manager with JPL, will discuss the options for social media advertising focusing on how you can determine which platforms are most likely to help you meet your goals, and how you can track the return on investment of social advertising campaigns. Please click here for more information or to register online.

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