March 29, 2012

The Cellar in Camp Hill / A BYOB Restaurant 433 North 21st Street Camp Hill, PA 17011

5:30 p.m. Registration/Networking   
6:30 p.m. Dinner   
7:30-8:30 p.m. Program

Year after year, email marketing is proven to yield the highest return-on-investment of all direct marketing channels – but only if best practices are employed. Email marketing specialist Mark Vogel will share tips and techniques on ways to improve deliverability and response rates, and will provide easy-to-implement ideas for opt-in list growth. Attendees will learn how to comply with CAN-SPAM guidelines, how to measure results and how to integrate email marketing with all online and off-line marketing channels. 

Mark Vogel has more than 30 years of broad marketing experience. Mark’s career started with 20 years at ad agencies in roles that included account supervisor, media director, creative director, general manager and owner. He moved to the client side where he led the marketing efforts for companies in manufacturing, real estate, construction, publishing and software development. Since 2007, he has been president of Vogel Marketing Solutions LLC, helping companies integrate email marketing, internet marketing and social media. 

Buffet: Beef Bordelaise, Chicken Piccata, Vegetarian Lasagna, Potatoes, Vegetables, Salad/Bread and Dessert
Includes: hot tea, iced tea, soda, water and coffee

***Bar: BYOB! We’re trying something new for this meeting. Feel free to bring a bottle of wine, beer or other alcohol to share with friends (collaboration is a good idea). The Cellar bar will have mixers, juice etc. They will have a bartender on duty to mix drinks. 

RSVP by 4 p.m. on Monday, March 26, 2012 to Joan Nissley at (Subject line: PPRS RSVP). If paying by credit card, register online No shows will be billed if reservations are not cancelled 48 hours in advance.