PPRS is a professional society of more than 150 active public relations professionals throughout Central Pennsylvania. Our members represent various types of organizations with expertise in all facets of public relations.
PR professionals often search for a magic solution to the value dilemma, but the answer is a lot simpler than they think. Join PPRS for a panel discussion focusing on both the academic and practical approach to PR measurement and walk away with an understanding of which metrics matter and how to quantify them to demonstrate success.
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Join us as James Lee, President and Founder of Susquehanna Polling and Research, Inc., shares demographic information about diversity within Pennsylvania and nationwide as well as key strategies for reaching a variety of audiences. His presentation will touch on political messaging as well as more general communication strategies.
For more information or to register online, please click here.